3 Ways New Bloggers Can Make Money Blogging

I am bringing this oldie but goodie back to my blog because after spending 2 years blogging, I still get so many questions asking me how do I make money as a mom blogger and lifestyle influencer. 

I initially wrote this blog post 2 years ago, as a new blogger on the scene, but I can defiantly say I have learned SOOO much about the blogging world since then. With my 9+ years in design and marketing, I have never been a stranger to research and networking. And while I love to follow my favorite YouTubers, bloggers, and Influencers on their journey, I have definitely started out observing their moves, learning bits and pieces from taking some of their masterclasses, and reading between the lines of their blog posts. 

After my first 9 months of blogging, I finally got my hands dirty and learned a few tricks of the trade to making money from blogging. Fast forward to 2 years later and this information below has been spot on with everything that I still do to make money as a mom blogger and influencer FROM HOME!

1. Pay Per Click Advertising (PPC)

When I started adding fashion and style to my vlog channel on YouTube I came across ShopStyleCollective.com. ShopStyle Collective is an influencer and blogger affiliate network which allows the monetize of original content from top retailers. 

You as the blogger gets paid every time one of your visitors clicks your generated ads, widgets, layouts, images, captions, or links on your site to the retailers' site via ShopStyle. The rate you get paid per click depends on the number of clicks and your rapid click rate. 

They also offer Cost per acquisition (CPA) which is commission-based paying you as the influencer a percentage of the sale but only if the visitor makes a purchase; however, with pay per click you only make a profit on the click and not the purchase. 

Here is an example of how creating a widget looks:

This ShopStyle widget is from my Winter Haul YouTube video and for more examples read more that detailed blog post here. 

If you are interested in how to get started with your ShopStyle Collective account check it out here.

2. Cost Per Acquisition (CPA)

As I previously mentioned, CPA means Cost Per Acquisition which is similar to the Pay Per Click affiliate network but with CPA you get paid upfront percentage every time a visitor on your site clicks the ad and makes a purchase on the retailers' website. There are quite a few affiliate networks that will allow you to register for this such as ShareASale, TechStyle, Amazon Influencer Program, CJ Affiliate, PepperJam, and RewardStyle and LiketoKnowit via RewardStyle.

While I know that may sound like a lot of information, let me break these down for you. Bloggers like yourself get a percentage of the sale once the visitor clicks the link from your site to the retailers sit within 30-days of the click. My favorites out of all of these have to be TechStyle and RewardStyle. 

Originally TechStyle Affiliate program offered to pay bloggers $2 CPL (Cost Per Lead) or more for each new lead and consists of JustFab, FabKids, ShoeDazzle, and Fabletics. However, effective on May 12th they have now increased the amount bloggers will make by discounting the $2 CPL Public IO and shifting to $15 VIP Public IO. This means bloggers will be able to earn more if their visitors click the linked banner on their site and sign up for their VIP monthly subscription. This is perfect for my fashion bloggers who have purchased through their VIP programs and want to promote to their followers to make some money.

The other affiliate program is RewardStyle. Now RewardStyle is an exclusive invitation-only monetization program which I was initially denied but after 9 months of blogging and creating content, I have re-applied and was finally welcomed in as a RewardStyle Influencer. Click here if you're interested in applying; however, don't be discouraged. RewardStyle has also created its other influencer platform in which everyone can apply to LiketoKnow.it.

The difference with LiketoKnow.it allows bloggers to make money from their Instagram through a screenshot. So how this works is a blogger will upload on LiketoKnow.it a photo that may contain a beauty flat-lay image or even a fashion post. Then they will link each product featured in that picture to make a commission from each item. LiketoKnow.it will include a stamp onto the photo in which the blogger will add to their Facebook, Twitter, but predominately Instagram account. If their followers want to purchase any item from that image also known as shop my look, then they will screenshot the look and upload to their LiketoKnow.it app to get the details and even make a purchase. (Whoo...that was a lot!) But for many fashion and lifestyle bloggers, this is very lucrative especially if they have a following of 25k+ followers with high engagement rates. 

3. Influencer Platforms/Collaborations

I originally started my blogging/vlogging journey doing free product reviews. The first influencer platform I joined was Influenster. Since my initial signup in September 2017, I have had a total of 3 VoxBoxes that I have reviewed in which I received free products from well-known brands such as Origins, L'Oreal, and Maybelline. In exchange, I was able to create product review content on my YouTube and Instagram accounts to generate more followers and views because these products were new on the market and people would eventually start to search for YouTuber's opinion on the new product before buying them in stores. You can check out those all of my Influenster reviews and demos here on my YouTube channel.

While there is no payment made for doing the Influenster reviews, you are receiving free products in exchange for your honest review. Now for people starting out....how can you beat that?! If you're interested in signing up for your first VoxBox via Influenster check it out here.

But eventually, I started to spread my wings joined other online Influencer programs that would then start to pay me in exchange for your collaboration to review their product plus these brands would even send you the product for free. All you have to do is create an account and link your social media accounts to get started with working with brands. Be prepared to give your starting rate for your review and come up with creative ways on how you will promote the brand's product. Most times, brands will have their own collaborations requirements such as posting to your Instagram with a certain timeframe, hashtags, and even writing captions of your honest review. Check them out below:

Last Updated July 2019
Bold font indices poor communication/service

While I haven't been the luckiest with a couple of these influencer programs, either from poor service communication from the campaign managers or no activity from the site, I highly recommend 4 influencer campaigns for on-going collaborations: Muses, ShoppingLinks, Heartbeat, and Influenster. Some require membership with a plan and others are free with gifting or free product reviews but most of them are PAID COMPENSATION!  

Making money from blogging takes time but if your consistent enough and have great content by taking advantage of these great affiliate links and influencer programs then you will find yourself collaborating soon with some well-known brands and even making money from old posts on your blog. If you have other ways to make money blogging, leave them below in the comments. I would love to hear about your blogging journey.

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